Updates

If your website uses Google Analytics or Google Ads and serves visitors in the UK or Europe, managing client consent has become more important than ever. Privacy regulations such as the UK GDPR and EU GDPR require organisations to be transparent about how they collect and use personal data, while consumers increasingly expect greater control…

Marketing teams have more opportunities than ever to engage customers. Paid search, organic search, social media, email, display advertising, affiliates, influencers, mobile apps, and direct traffic all play a role in forming the customer journey. The challenge is no longer generating data; it’s understanding how each marketing channel contributes to business outcomes. This is where…

Businesses today rely on web tracking more than ever before. Whether monitoring competitors, tracking pricing changes, analysing market trends or gathering digital intelligence, access to timely and accurate online data has become a strategic necessity. Yet despite advances in data collection technology, many organisations continue to use screen scraping as their primary method of tracking…

If you’ve recently looked into website analytics, you’ve probably come across the term GA4. Short for Google Analytics 4, GA4 is Google’s latest analytics platform designed to help businesses understand how users interact with their websites and mobile apps. Since replacing Universal Analytics as Google’s primary analytics solution, GA4 has become an essential tool for…

If you’ve ever wondered how businesses track website visitors, measure marketing campaigns, or understand customer behaviour online, the answer often involves something known as a tag manager. Although the term may sound technical, a tag manager is one of the most useful tools in modern digital marketing. It enables businesses to collect valuable website data…

When people first hear about Customer Journey Analytics (CJA), one of the most common questions is: “How does it compare to Adobe Analytics?” It’s a fair question. After all, both tools share a familiar Workspace interface, similar visualisations, and many of the reporting capabilities that Adobe Analytics users have relied on for years. However, after…