FAQs

By identifying which customer segments are most valuable, which channels are underperforming, and how users behave across touch-points, I help you optimise campaigns, target more effectively, and cut wasteful spend — all based on real data, not guesswork.

I work with a wide range of data including web analytics (Google Analytics, Adobe Analytics), campaign data (from platforms like Google Ads), customer behaviour, CRM, transactional data, and more — all stitched together into a clear view of performance.

Yes. I offer full implementation support, whether you need to set up Google Analytics 4, configure Google Tag Manager, or build out custom event tracking to capture more meaningful insights.

Absolutely. I design custom dashboards using tools like Looker Studio or Power BI to give you real-time visibility into the KPIs that matter — from customer journeys to campaign performance.

A SCV consolidates data from different sources into a single, unified profile for each customer. If you’re struggling with siloed systems or incomplete insights, I can help you build or design an SCV to transform how you understand and engage with your audience.

I map and analyse the full customer journey — from first interaction to purchase and beyond — identifying drop-offs, friction points, and opportunities to personalise communication or streamline the path to conversion.

Yes — I build data-led customer segments based on behaviour, value, and engagement, helping you tailor messaging, offers, and timing to the right audience at the right moment.

Both. I regularly partner with agencies and internal marketing teams, either as an advisor or as an extension of your team, to deliver analysis, insight, and strategy that enhances campaign performance.

That’s up to you. Some clients bring me in for a specific audit or dashboard project, while others keep me on for ongoing analysis, testing, and optimisation support.